Argos launches £99 pill to rival Tesco's Hudl

Argos launches £99 pill to rival Tesco's Hudl

The Argos MyTablet may be a budget 7in own-brand android pill from the high-street catalogue distributor Argos
Argos has leapt into the extremely competitive budget pill market with the launch of the MyTablet, a low-end £99 pill manufactured underneath its Bush home electronics whole.

On sale from sixteen october, the MyTablet faces stiff competition from different 7in tablets, including Google’s £199 Nexus 7, Amazon’s £99 Kindle hearth and Tesco’s Hudl, which retails for £119.

While the MyTablet matches Amazon’s Kindle hearth on price and undercuts the iPad mini by £170, it doesn't contend therefore well on options.

Compared to the recently free Tesco Hudl, the MyTablet offers considerably lower specifications with a lower resolution screen, [*fr1] the storage, a less powerful processor and reduced battery life.

Angry Birds pre-loaded

Available in silver or pink, the Argos pill has full access to the Google Play store and may run any of the 850,000 normal android apps.

The MyTablet can come back pre-loaded a series of free android apps including the BBC iPlayer, Angry Birds and an e-reader app.

In the half of 2013, almost 6m tablets were sold-out in the GB, and demand is anticipated to accelerate into Christmas.

“Millions of people have bought tablets during the last year, however there is still around seventy fifth of the uk population while not one. we know that tablets can feature heavily on Christmas lists this year,” aforesaid John Walden, Argos manager.

Nearly 230m tablets expected to be sold-out in 2013

According to knowledge provided by analysis firm IDC, pill devices ar set to overtake computer sales this year, growing to 229.3m units worldwide, while 8.3m tablets were sold-out in the GB in 2012 consistent with CCS Insight, with more than half sales returning in the last quarter of the year alone. Argos sold-out 1m tablets in the GB in 2012.

Argos says the MyTablet can match inside its existing pill portfolio, covering the low-end “gifting space” whereas the corporate continues to supply higher-end tablets and devices.

The MyTablet encompasses a standard-definition one,024 x 600 7in screen, runs android 4.2.2 jelly egg supercharged by a one.6GHz dual-core processor with 8GB of storage and a microSD slot and a five-hour battery life.

A front-facing VGA camera enables video chat and a two-megapixel camera on the back can capture photos and video. A small USB port provides computer property and charging, whereas HDMI can connect the MyTablet to a tv.

“Make no mistake, this can be no iPad – you are getting a cheap  pill, which does employment, however there ar trade offs after you get all the way down to this type of price,” aforesaid mount Wood, mobile analyst with analysis firm CCS Insight.

“Argos has built the MyTablet to a price. it has hit that psychologically necessary price point of £99, and elect a specification specifically to try to to that, which is that the distinction with Tesco’s approach with its £119 Hudl."


The Argos MyTablet may be a budget 7in own-brand android pill that is offered in silver or pink.
However, it is not all regarding price when it involves shopping for and using a pill pc, and not all tablets ar created equally warned Wood: “You can be seduced by the worth, however be terribly careful what you’re getting.

“The small pill house is turning into a homogenous category, and at the low end you risk having a relatively mediocre expertise compared to the initial benchmarks set by Apple’s iPad.”

Smack-bang in the middle of the gifting house

“The MyTablet is now almost at a price wherever you don’t ought to consider before shopping for it, and fits smack-bang in the middle of the gifting house, something Argos specifically chases, which is what fuelled the explosive growth of tablets last Christmas," aforesaid Wood.

Budget pill sales are boosted by the demand for screens from youngsters, says Wood, as folks use them as each education and recreation tools.

“The pill has almost become the lazy service tool. It’s a kid pacifier – just pass the pill into the back of the automotive to keep the kids happy.”