Akshay Kumar's 'Boss' fails badly collects a sheer Rs 11 cr on opening day

It's arising to be a case of Death by wednesday. It happened with 'Besharam' and currently it's Boss. The Ranbir Kapoor-starrer that free on october a pair of, notched up a powerful gap on the other hand nosedived Thursday onwards. And currently Akshay Kumar's Boss —released this wednesday — conjointly didn't create the large killing it was expected to.

According to trade website Box office India, "Boss grossed around Rs 11.50 large integer net on its initial day as per early estimates. The figure is tight for a traditional day however not for a holiday."

The website more breaks down the 'Boss' economics: "The film had to gather Rs fifteen large integer net or more because it was a holiday and with a Rs 11.50 large integer net initial day number it makes the mid-week unharness miscalculation because the film has not really benefited and currently will see two days with low collections."

These days once the bollywood business model is simply regarding the gap — everyone is|everyone seems to be} on the hunt to induce most screens in order to induce the maximum eyeballs — holidays are seen as premium dates to unharness a movie. however this strategy of releasing a movie mid-week is not paying wealthy dividends evidently. If the film is accepted by the masses then the mid-week formula is a boon as in the case of Ek Tha Tiger (Independence Day unharness 2012) where the word of mouth accelerated the film's riches.

It all comes tumbling down once the gap isn't great and the word of mouth is underwhelming.

The traditional three-day weekend then becomes five days, that puts that much more pressure on the film.

No surprise traditionally films are alleged to unharness on a Friday.

Dear filmmakers, let's go back and revise the lesson: if it ain't skint, don't fix it.